FrontRow™ SERENITY Prices & Configurations

Almost any configuration can be achieved from this range of FrontRow™ modular home cinema seating in both straight and curved rows. So whether it’s a single electrically operated recliner or multiple rows to get that true cinematic feel – you can create your perfect seating plan. All seats are supplied with a comprehensive 5 year warranty covering all parts, fabrics and also includes accidental damage.

Individual Modules

Modules

Please note that the beginning of each row or configuration must be an 01, 03L, 04 or COUL and finish with an 03R or COUR.
Below are the popular configurations however longer rows can be created.

All prices shown are SRP and include VAT but exclude delivery charges.

  Single Motor Dual Motor
Price per module Fabric Leather Fabric Leather
Single Chair £1,140.00 £1,485.00 £1,290.00 £1,635.00
01 £1,205.00 £1,765.00 £1,360.00 £1,915.00
02L & 02R £1,065.00 £1,565.00 £1,215.00 £1,715.00
03L & 03R £985.00 £1,355.00 £1,135.00 £1,505.00
04 £1,185.00 £1,735.00 £1,335.00 £1,885.00
05L & 05R £1,085.00 £1,590.00 £1,235.00 £1,740.00
06 (Powered recliner) £520.00 £940.00 £670.00 £1,095.00
08 £1,005.00 £1,465.00 £1,155.00 £1,615.00
COULABU & COULRABU £1,205.00 £2,060.00 £1,355.00 £2,215.00
Module Fabric Leather
06 (non-reclining) £405.00 £655.00

Popular Configurations

Single chair

Serenity SINGLE

Width = 95cm

  Single Motor Dual Motor
Fabric £1,140.00 £1,290.00
Leather £1,485.00 £1,635.00

All prices include VAT but exclude delivery charges.
Stand alone battery version – add £95.00 to electric pricing per seat module.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

2 seat straight (Option1)

Serenity 2 Seat Straight (Option 1)

Width 95cm + 77cm = 172cm

  Single Motor Dual Motor
Fabric £2,170.00 £2,470.00
Leather £3,090.00 £3,390.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

2 Seat Straight (Option 2)

Serenity 2 Seat Straight (Option 2)

Width 77cm + 77cm = 154cm

  Single Motor Dual Motor
Fabric £1,970.00 £2,270.00
Leather £2,710.00 £3,010.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

2 Seat Straight (Option 3)

Serenity 2 Seat Straight (Option 3)

Width 77cm + 77cm = 154cm

  Single Motor Dual Motor
Fabric £2,190.00 £2,490.00
Leather £3,415.00 £3,720.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

2 Seat Straight (Option 3)

Serenity 2 Seat Straight (Option 4)

Width 77cm + 77cm = 154cm

  Single Motor Dual Motor
Fabric £2,190.00 £2,490.00
Leather £3,415.00 £3,720.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

2 Seat Straight (Option 3)

Serenity 2 Seat Couch (Option 5)

Width 77cm + 77cm = 154cm

  Single Motor Dual Motor
Fabric £2,410.00 £2,710.00
Leather £4,120.00 £4,430.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

2 Seat Curved

Serenity 2 Seat Curved

Width 111cm + 77cm = 188cm

  Single Motor Dual Motor
Fabric £2,190.00 £2,495.00
Leather £3,120.00 £3,420.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Straight (Option 1)

Serenity 3 Seat Straight (Option 1)

Width 95cm + 77cm + 77cm = 249cm

  Single Motor Dual Motor
Fabric £3,255.00 £3,705.00
Leather £4,680.00 £5,130.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Straight

Serenity 3 Seat Straight (Option 2)

Width 77cm + 59cm + 77cm = 213cm

  Single Motor Dual Motor
Fabric £2,490.00 £2,940.00
Leather £3,650.00 £4,150.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Straight

Serenity 3 Seat Straight (Option 3)

Width 77cm + 77cm + 77cm = 231cm 

  Single Motor Dual Motor
Fabric £3,055.00 £3,505.00
Leather £4,300.00 £4,750.00

All prices include VAT but exclude delivery charges. Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Straight

Serenity 3 Seat Straight (Option 4)

Width 77cm + 77cm + 77cm = 231cm 

  Single Motor Dual Motor
Fabric £3,055.00 £3,505.00
Leather £4,300.00 £4,750.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Straight

Serenity 3 Seat Straight (Option 5)

Width 77cm + 59cm + 77cm = 213cm 

  Single Motor Dual Motor
Fabric £2,710.00 £3,160.00
Leather £4,355.00 £4,815.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Straight

Serenity 3 Seat Straight (Option 6)

Width 77cm + 59cm + 77cm = 213cm

  Single Motor Dual Motor
Fabric £2,710.00 £3,160.00
Leather £4,355.00 £4,815.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Straight

Serenity 3 Seat Straight (Option 7)

Width 77cm + 59cm + 77cm = 213cm

  Single Motor Dual Motor
Fabric £2,930.00 £3,380.00
Leather £5,060.00 £5,525.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

3 Seat Curved

Serenity 3 Seat Curved

Width 77cm + 121cm + 77cm = 275cm

  Single Motor Dual Motor
Fabric £2,975.00 £3,425.00
Leather £4,175.00 £4,625.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 1)

Serenity 4 Seat Straight (Option 1)

Width 95cm + 77cm + 77cm + 77cm = 326cm

  Single Motor Dual Motor
Fabric £4,340.00 £4,940.00
Leather £6,270.00 £6,870.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 2)

Serenity 4 Seat Straight (Option 2)

Width 77cm + 77cm + 77cm + 77cm = 308cm

  Single Motor Dual Motor
Fabric £4,140.00 £4,740.00
Leather £5,890.00 £6,490.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 3)

Serenity 4 Seat Straight (Option 3)

Width 77cm + 77cm + 77cm + 77cm = 308cm

  Single Motor Dual Motor
Fabric £4,580.00 £5,180.00
Leather £7,300.00 £7,910.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 4)

Serenity 4 Seat Straight (Option 4)

Width 77cm + 77cm + 77cm + 77cm = 308cm
Note two centre pieces linked with end pieces freestanding

  Single Motor Dual Motor
Fabric £4,380.00 £4,980.00
Leather £6,830.00 £7,440.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 4)

Serenity 4 Seat Straight (Option 5)

Width 77cm + 77cm + 77cm + 77cm = 308cm
.

  Single Motor Dual Motor
Fabric £4,140.00 £4,740.00
Leather £5,890.00 £6,490.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 4)

Serenity 4 Seat Straight (Option 6)

Width 77cm + 77cm + 77cm + 77cm = 308cm

  Single Motor Dual Motor
Fabric £4,360.00 £4,960.00
Leather £6,595.00 £7,200.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 4)

Serenity 4 Seat Straight (Option 7)

Width 77cm + 77cm + 77cm + 77cm = 308cm

  Single Motor Dual Motor
Fabric £4,360.00 £4,960.00
Leather £6,595.00 £7,200.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 4)

Serenity 4 Seat Straight (Option 8)

Width 77cm + 59cm + 59cm + 77cm = 272cm

  Single Motor Dual Motor
Fabric £3,010.00 £3,610.00
Leather £4,590.00 £5,200.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Straight (Option 4)

Serenity 4 Seat Straight (Option 9)

Width 77cm + 59cm + 59cm + 77cm = 272cm

  Single Motor Dual Motor
Fabric £3,450.00 £4,050.00
Leather £6,000.00 £6,620.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Curved (Option 1)

Serenity 4 Seat Curved (Option 1)

Width 77cm + 90cm + 90cm = 77cm = 334cm

  Single Motor Dual Motor
Fabric £4,100.00 £4,700.00
Leather £5,840.00 £6,440.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Curved (Option 2)

Serenity 4 Seat Curved (Option 2)

Width 111cm + 77cm + 90cm + 77cm = 355cm

  Single Motor Dual Motor
Fabric £4,340.00 £4,945.00
Leather £6,275.00 £6,875.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

4 Seat Curved (Option 3)

Serenity 4 Seat Curved (Option 3)

Width 111cm + 90cm + 90cm + 77cm = 368cm

  Single Motor Dual Motor
Fabric £4,320.00 £4,925.00
Leather £6,250.00 £6,850.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Straight

Serenity 5 Seat Straight (Option 1)

Width 95cm + 77cm + 77cm + 77cm + 77cm = 403cm

  Single Motor Dual Motor
Fabric £5,425.00 £6,175.00
Leather £7,860.00 £8,610.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Straight

Serenity 5 Seat Straight (Option 2)

Width 77cm + 77cm + 59cm + 77cm + 77cm = 367cm

  Single Motor Dual Motor
Fabric £4,660.00 £5,410.00
Leather £6,830.00 £7,585.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Straight

Serenity 5 Seat Straight (Option 3)

Width 77cm + 77cm + 59cm + 77cm + 77cm = 367cm

  Single Motor Dual Motor
Fabric £5,100.00 £5,850.00
Leather £8,240.00 £9,005.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Straight

Serenity 5 Seat Straight (Option 4)

Width 77cm + 59cm + 59cm + 59cm + 77cm = 331cm

  Single Motor Dual Motor
Fabric £3,530.00 £4,280.00
Leather £5,530.00 £6,295.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Straight

Serenity 5 Seat Straight (Option 5)

Width 77cm + 77cm + 59cm + 59cm + 77cm = 349cm

  Single Motor Dual Motor
Fabric £4,315.00 £5,065.00
Leather £6,885.00 £7,760.00

Middle module 06 can be supplied as a non-recliner POA.
Further 06 modules can be added to create longer bench seats.
All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Curved

Serenity 5 Seat Curved (Option 1)

Width 111cm + 77cm + 77cm + 90cm + 77cm = 432cm

  Single Motor Dual Motor
Fabric £5,425.00 £6,180.00
Leather £7,865.00 £8,615.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Curved

Serenity 5 Seat Curved (Option 2)

Width 77cm + 90cm + 121cm + 90cm + 77cm = 455cm

  Single Motor Dual Motor
Fabric £5,105.00 £5,855.00
Leather £7,305.00 £8,055.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Curved

Serenity 5 Seat Curved (Option 3)

Width 77cm + 90cm + 59cm + 90cm + 77cm = 393cm

  Single Motor Dual Motor
Fabric £4,620.00 £5,370.00
Leather £6,780.00 £7,535.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

5 Seat Curved

Serenity 5 Seat Curved (Option 4)

Width 77cm + 77cm + 121cm + 77cm + 77cm = 429cm

  Single Motor Dual Motor
Fabric £5,145.00 £5,895.00
Leather £7,355.00 £8,105.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat Straight option 1

Serenity 6 Seat Straight (Option 1)

Width 95cm + 77cm + 77cm + 77cm + 77cm + 77cm = 480cm

  Single Motor Dual Motor
Fabric £6,510.00 £7,410.00
Leather £9,450.00 £10,350.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat Straight option 2

Serenity 6 Seat Straight (Option 2)

Width 77cm + 77cm + 77cm + 77cm + 77cm + 77cm = 462cm

  Single Motor Dual Motor
Fabric £6,310.00 £7,210.00
Leather £9,070.00 £9,970.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat straight option 3

Serenity 6 Seat straight (Option 3)

Width 77cm + 77cm + 77cm + 77cm + 77cm + 77cm = 462cm

  Single Motor Dual Motor
Fabric £6,750.00 £7,650.00
Leather £10,480.00 £11,390.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat Straight option 2

Serenity 6 Seat Straight (Option 4)

Width 77cm + 77cm + 59cm + 77cm + 59cm + 77cm = 426cm

  Single Motor Dual Motor
Fabric £5,180.00 £6,080.00
Leather £7,770.00 £8,680.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat straight option 3

Serenity 6 Seat straight (Option 5)

Width 77cm + 59cm + 77cm + 59cm + 59cm + 77cm = 408cm

  Single Motor Dual Motor
Fabric £5,055.00 £5,955.00
Leather £8,530.00 £9,455.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat curved option 1

Serenity 6 Seat Curved (Option 1)

Width 77cm + 90cm + 77cm + 77cm + 90cm + 77cm
= 488cm

  Single Motor Dual Motor
Fabric £6,270.00 £7,170.00
Leather £9,020.00 £9,920.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat Curved option 2

Serenity 6 Seat Curved (Option 2)

Width 77cm + 90cm + 90cm +90cm + 90cm + 77cm
= 514cm

  Single Motor Dual Motor
Fabric £6,230.00 £7,130.00
Leather £8,970.00 £9,870.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

6 Seat Curved option 3

Serenity 6 Seat Curved (Option 3)

Width 111cm + 77cm + 77cm + 77cm +90cm + 77cm
= 509cm

  Single Motor Dual Motor
Fabric £6,510.00 £7,415.00
Leather £9,455.00 £10,355.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

7 Seat Straight

Serenity 7 Seat Straight

Width 95cm + 77cm + 77cm + 77cm + 77cm + 77cm + 77cm
= 557cm

  Single Motor Dual Motor
Fabric £7,595.00 £8,645.00
Leather £11,040.00 £12,090.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

7 Seat Curved

Serenity 7 Seat Curved

Width 111cm + 77cm + 77cm + 77cm + 77cm + 90cm + 77cm
= 586cm

  Single Motor Dual Motor
Fabric £7,595.00 £8,650.00
Leather £11,045.00 £12,095.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

8 Seat Straight (Option 1)

Serenity 8 Seat Straight (Option 1)

Width 95cm + 77cm + 77cm + 77cm + 77cm + 77cm + 77cm + 77cm = 634cm

  Single Motor Dual Motor
Fabric £8,680.00 £9,880.00
Leather £12,630.00 £13,830.00

All prices include VAT but exclude delivery charges. Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

8 Seat Straight (Option 2)

Serenity 8 Seat Straight (Option 2)

Width 77cm + 77cm + 77cm + 77cm + 77cm + 77cm +
77cm + 77cm = 616cm

  Single Motor Dual Motor
Fabric £8,480.00 £9,680.00
Leather £12,250.00 £13,450.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

8 Seat Curved (Option 1)

Serenity 8 Seat Curved (Option 1)

Width 95cm + 90cm + 77cm + 77cm + 77cm + 90cm
+ 77cm+ 77cm = 660cm

  Single Motor Dual Motor
Fabric £8,640.00 £9,840.00
Leather £12,580.00 £13,780.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

8 Seat Curved (Option 2)

Serenity 8 Seat Curved (Option 2)

Width 77cm + 77cm + 90cm + 77cm + 77cm + 90cm
+ 77cm+ 77cm = 642cm

  Single Motor Dual Motor
Fabric £8,440.00 £9,640.00
Leather £12,200.00 £13,400.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

8 Seat Curved (Option 3)

Serenity 8 Seat Curved (Option 3)

Width 111cm + 77cm + 77cm + 77cm + 77cm + 77cm
+ 90cm+ 77cm = 663cm

  Single Motor Dual Motor
Fabric £8,680.00 £9,885.00
Leather £12,635.00 £13,835.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

8 Seat Curved (Option 4)

Serenity 8 Seat Curved (Option 4)

Width 77cm + 77cm + 90cm + 90cm + 90cm + 90cm
+ 77cm+ 77cm = 668cm

  Single Motor Dual Motor
Fabric £8,400.00 £9,600.00
Leather £12,150.00 £13,350.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

9 Seat Straight

Serenity 9 Seat Straight

Width 95cm + 77cm + 77cm + 77cm + 77cm + 77cm + 77cm
+ 77cm + 77cm = 711cm

  Single Motor Dual Motor
Fabric £9,765.00 £11,115.00
Leather £14,220.00 £15,570.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

9 Seat Curved

Serenity 9 Seat Curved

Width 111cm + 77cm + 77cm + 77cm + 77cm + 77cm + 77cm
+ 90cm + 77cm = 740cm

  Single Motor Dual Motor
Fabric £9,765.00 £11,120.00
Leather £14,225.00 £15,575.00

All prices include VAT but exclude delivery charges.
Additional 5% charge for Verona, Birmingham and Velvety Thick Leathers.

Longer Rows can be created using the modules in a variety of ways